Withinthe framework of this article, an attempt was made to consider the beginning of the policy of eliminating “unpromising” villages at the state and regional level (using the example of the Ulyanovsk region) and its reflection in the media of the Ulyanovsk region in the period of the 1960s – 1970s. It was that very period when entire settlements, villages, and small towns in the USSR disappeared from the map of regions. The agricultural sector began to decline, residents of these settlements lost their jobs and left for new regions. In official party-state decisions, these settlements were classified as “unpromising.” Migration processes during the period under study led to an aggravation of the problem of labour resources in agriculture. The authors show that the process of “glorification” of the village was facilitated by the policy of liquidation of “unpromising villages and villages” carried out since the 1960s. Publications in the press of the 1980s – 2000s serve a basis for assessment of the policy and the long-term consequences of the initiative, mentioned above. It seems that this publication is relevant at the present time, when there is a rethinking of the short-sighted policy to eliminate “unpromising regions,” because there are people behind each village and settlement. The research methods are represented on the materials of empiric research and followed by factual analysis, which substantially describes the main features and peculiarities of rural settling. The territorial levels, considered to identify the сcurrent processes and the evaluation of the dominant process, are coordinated according to a scale. The most necessary prevailing processes or those united by typological properties of formation are singled out.
Key words: unpromising villages, agrarian policy of the USSR, Ulyanovsk region, print press, villagers, publications, newspaper, radio, culture, animal husbandry.Бойко