K.V. Belyaeva FORESIGHT APPROACH TO THE DEVELOPMENT OF CORPORAE CULTURE


The article deals with an approach to the development of corporate culture maturity from the aspect of management concept based on rationality and values. Foresight projecting is proofed to make a mechanism following the approach mentioned and allowing to gradually transfer from rigid determinative managing directions towards soft subject-subject co-operation. The milestones of moving through from ‘as is’ to the ‘to be’ state of corporate culture is de-scribed.

Key words: corporate culture, foresight approach, project techniques, practical aspects of realization, terms of development, city scale enterprise, management by rationality and values.

статья-8-2-2018

Citation link: Belyaeva K.V. Foresight approach to the development of corporae culture // Humanities researches of the Central Russia. – 2018. – № 2 (7). – P. 106 -113.
DOI: 10.24411/2541-9056-2018-00015

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