In this publication, the author identifies the main problems of professional education at the stage of digital transformation of society and the economy; the definition of «digital transformation of professional education» is given. Pedagogical problems of marketing promotion of professional education organizations in the structure of educational marketing are highlighted. The author explains the need to manage the process of marketing promotion of educational organizations at the stage of digital transformation of professional education.
Key words: professional education, digital transformation, educational marketing, marketing promotion, social networks, SMM (social media marketing).АЧКАСОВА
Citation link: Achkasova O.G. Pedagogical problems of educational organization marketing promotion at the stage of digital transformation of professional education // Humanities researches of the Central Russia - № 4 (17). -2020. - S. 63-68.