The article considers the social role of social framing in the formation of image policy based on the model of a regional medical university. The relevance of the topic is due to the need to introduce new methods of effective communication with representatives of the youth in order to fulfil the tasks related to the formation of the image of an educational organization, the prestige of the future profession of specialists, as well as the high need for spiritual, moral and patriotic education of citizens, which determines the social significance of the topic under study. At the same time, according to Russia Public Opinion Center representatives of youth groups increasingly prefer the virtual environment to personal communication, using the extensive capabilities of the Internet information and telecommunications network and available mobile technology. The article presents the materials of a sociological study of the role of social framing in the formation of image policy, which was attended by students of a regional medical university.
Key words: framing, image, education, social networks, students
2_ТрофимовГИЦР-2025-№2-DOI-95-101Citation link: Trofimov D.V. The role of social framing in shaping the image policy of a regional university // Humanities researches of the Central Russia. – 2025. – №2. – P. 94-100.
DOI: 10.24412/2541-9056-2025-235-94-100