Anime-subculture as a factor of the formation of youth fashion

Alexander S. Stoyanov

Academy of Civil Defense of the Ministry of Emergency Situations of Russia

Irina L. Popova

Academy of Civil Defense of the Ministry of Emergency Situations of Russia

DOI: 10.24412/2541-9056-2025-336-81-101

Key words: anime subculture, sociological research, fashion, public opinion, the influence of anime on fashion

Аbstract

This article analyzes the problem of the influence and spread of the anime subculture in the field of youth fashion. Based on the survey, it was concluded that the anime subculture is rapidly gaining popularity among young people, influencing their fashion preferences. Thus, it was revealed that 92.8% of respondents believe that the anime subculture influences youth fashion, 74.1% have a positive attitude towards anime and the anime subculture, 39.7% have already succumbed to the influence of the anime subculture in their own style. There is also a positive attitude towards the anime subculture in the global fashion space. Thus, 90.8% of respondents observe the spread of the anime-subculture among many public figures, and 85.2% notice the influence of the anime subculture among various fashion brands of different price segments and producing countries. 70.0% of the respondents encounter anime themes in everyday fashion and life from “once a day” to “once a week”, which indicates the high popularity of anime themes in the daily lives of the respondents. The majority of respondents consider the most attractive factor in anime to be: drawing style – 82%, characters – 66.6%, extraordinary plots – 58.4%. 50.5% of respondents said that the integration of Asian fashion into Russian culture has a positive effect on the specifics of the fashion space. But it is also worth noting that 33.8% of respondents consider this phenomenon inevitable due to globalization, which is actually a key factor in the spread of Asian fashion in Russia and other countries.

ГИЦР-2025-№3-2-2-82-102

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Citation link: Stoyanov A.S., Popova I.L. Anime-subculture as a factor of the formation of youth fashion // Humanities researches of the Central Russia. – 2025. – №3. – P. 81-101.
DOI: 10.24412/2541-9056-2025-336-81-101

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